Hi-Tec Case Study

1. A unique selling proposition is a feature on a product not offered by competitors that gives it an edge in the marketplace. 2.  Hi-Tec's values are proud, honest, fun and hungry, as they want to deliver more than the competition, deliver on their promises, work creatively to provide solutions and a constant desire to improve products. They want to combine these values to put together a unique product and they want to do it differently than their competition. 3. For the junior market, they make the footwear durable with prices to attract...

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Digital Communications Trends

McDonald's is the largest fast food restaurant in the world, serving 68 million customers daily in 119 countries around the world, they also have a lot in the way of digital communications. McDonald's is a heavy user of regular online advertising, such as banner ads, pop-ups and search ads. In March 2008, McDonald's used over 295 million ads on the internet. McDonald's is also big on Mobile Communications, making its website mobile friendly and an easy to use app that features a restaurant locator. McDonald's also has a presence on Facebook, Twitter,...

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7 Main Types of Promotion

1.  Personal Selling Avon is a company that has members of the public going door to door, selling merchandise. Upon each sale, the representative gets a commission. An advantage is the added personality, since the neighbourhood Avon seller is most likely a friend, and since they are not actually affiliated with the company, they will give you their honest opinion on how the products treat you. A disadvantage is the difficulty in finding new...

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The Price is Not Right

Curry's Art Store Limited Curry's is a chain of nine art supply stores based out of Toronto. They were ordered to pay $60,000 fines for their deceptive pricing practices. They advertised a Manufacturer's Suggested Retail Price and a "Curry's" prices, but it was shown that they had never sold it at the Manufacturer's price, thus they were duping consumers into believing that they had saved money, when they never could have paid a higher price for the item at that store. Under the act, stores must sell a reasonable quantity of an item at its regular...

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Example of Online Advertising

The Million Dollar Homepage was an idea created in 2005 by Alex Tew in order to raise money for his college tuition. He made $1,000,000 by selling 1,000,000 pixels of advertising on his website in less than five months. He sold every single pixel and spawned many imitators, like millionpennyhomepage.com, the pixelwars.com and milliondollargolfpage.com. This is an example of banner ads, as well as viral marketing, as there was a lot of word of...

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Extension Strategies

1. Improving the quality of the product Cottonelle not only improved the softness and satisfaction of the product, they also changed the entire brand image, creating an image of extreme elegance. 2. Converting non-users Ford  has featured ads in which they let a person use a Ford vehicle for a week for free to see if they would like to use it. 3. New Flavours and Scents While Kit Kat has released flavours like Chunky, Peanut Butter and...

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Product Life Cycles

Fad Tamagotchi is the one of the original virtual pet games. Created in Japan in 1996, they were wildly popular in North America from 1997-1999. Tamagotchis are still around, but have not been as popular since then. I think they were popular, because a lot of children can't have pets, so this was something they could have to make them feel like they were taking care of something. Also, as a video game, children might have liked the challenge of...

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