Google
Strengths
Has the designation of being the most popular search engine in the world
Most search results
Wide variety of features
Satisfied employees
Smart People
Free Products
Lots of money
Established in the lexicon
Available worldwide
Weaknesses
Controversies over privacy issues
Perceptions of a monopoly
Opportunities
Have the means to create any service they want
More software for the Android
Threats
Pressure from China
SOPA, PIPA and ACTA
Bing is trying to be better