Coke vs. Pepsi, Who's got the better marketing?

Coca-Cola and Pepsi-Cola are two of the biggest businesses in the world, and consequently, two of the biggest marketing entities in the world. They have amassed an empire of beverages that include soft drinks, sports drinks, tea, coffee and juices. But which one is better? In my opinion, Coca Cola does a better job, and here's why.

First of all, there's the promotions, we have to look at how they handled their Super Bowl ads. Pepsi aimed for spectacle, which had a commercial with Elton John, Flava Flav and X Factor winner Melanie Amaro, when I watched the ad, I was let wondering who this person going against Elton John was, and I'm assuming many other people were, as it had usual ratings of 12.4 million people. Now that's a good rating, but it's not quite American Idol level, and I don't believe it reached the cultural landscape like American Idol has. As well, the commercial was just kind of hokey, and they tried too hard. Coca Cola on the other hand, played it safe, and went with their iconic polar bears. They weren't my favourite ads, but I did enjoy it, and it was effective. Then there's what they're doing with social media, Pepsi isn't doing anything special, but Coca Cola has a Twitter account for their inventor, John Pemberton, who died in 1888. These types of things are why Twitter exists, and I enjoy the tweets. As well, the rewards program is very extensive. Next, there's the price. Coca Cola's products are lower than Pepsi's by 25 to 50 cents, at least online. Lastly, Coca Cola's products are available in 191 countries while Pepsi is only in 80. The fact that Coca Cola is that extensive shows that Coca Cola is such a recognizable brand