Extension Strategies

1. Improving the quality of the product Cottonelle not only improved the softness and satisfaction of the product, they also changed the entire brand image, creating an image of extreme elegance. 2. Converting non-users Ford  has featured ads in which they let a person use a Ford vehicle for a week for free to see if they would like to use it. 3. New Flavours and Scents While Kit Kat has released flavours like Chunky, Peanut Butter and...

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Product Life Cycles

Fad Tamagotchi is the one of the original virtual pet games. Created in Japan in 1996, they were wildly popular in North America from 1997-1999. Tamagotchis are still around, but have not been as popular since then. I think they were popular, because a lot of children can't have pets, so this was something they could have to make them feel like they were taking care of something. Also, as a video game, children might have liked the challenge of...

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Luxury Brands- Ferrari

Ferrari is an Italian sports car company founded in 1929 by Enzo Ferrari. The company sells cars for street and consumer use, as well as Formula One racing, and others. The price ranges from $150,000-$350,000. They sell their products at specific dealers, as well as online. The target market is older adults, who are now able to afford a car such as this, and have been imagining exactly what they want. Many celebrities own a Ferrai, such as Kim...

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