Classification of Competitors- Tv Networks
Market Leader- CTV, Canada's most watched network. As it has all the highest rated American shows as well as its own high rated content. It holds the record for the highest rated telecast in Canadian television, with the Hockey Gold Medal final of the 2010 Olympics
Market Challenger- Global, CBC- Not quite as popular, but, still ranks up there with the popular programs. They probably will not reach the heights of CTV.
Market Follower- CityTv- Smaller, located in markets around the larger cities, and isn't all that widely viewed as much as the other networks are, as well, has a large mix of both Canadian and American programming.
Market Nicher- SPACE, Family, OLN, Slice- Reaching smaller audiences, but have more specialized programming, that keep people watching.
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