Mass Marketing vs. Niche Marketing

Mass Marketers 1. Tim Hortons 2. Old Navy 3. McDonald's 4. Chapters 5. Canadian Tire 6. The Bay 7. Coca Cola 8. PetroCanada 9. Toyota 10. Toshiba Niche Marketing 1. Starbucks 2. Four Loko 3. Gamestop 4. Alienware 5. KFC 6. Long John Silver's 7. The Brick 8. Bath and Body Works 9. ESPN 10. Comic K...

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Know your competitors

1. If I decided to make my own business, I would research my competitors by reading any articles I could find on them, business profiles are abundant. I would also buy their product or use their service, in order to get the experience of using it and know what I'm up against. Finally, I'd conduct surveys in order to know the market share. 2. You could look out for competitors by analysing the trends going on in your area.When a cost of a particular good is low, then it's possible people might want to get into business using that good. As well,...

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Spread the Net

Spread the net is a net profit organization that sells nets for $10 to children in Africa to protect against malaria, thus if you donate $10, you save a child. Spread the Net is most notable for partnering with the Rick Mercer Report to get schools involved. Basically, if your school raises the most money for Spread the Net in Canada, Rick Mercer will shoot his show at your school. They also have a very strong Twitter and Facebook presence, thus...

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Different Types of Competition

                                                                Classification of Competitors- Tv Networks Market Leader- CTV, Canada's most watched network. As it has all the highest rated American shows as well as its own high rated content. It holds the record for the highest rated telecast in Canadian television, with the Hockey Gold Medal final of the 2010 Olympics Market Challenger-...

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Google has been the most dominant search engine for over ten years, but Bing has come rather recently to challenge them, but the thing is, Google just does what they do better. Google isn't really trying to fill a niche, by being the most dominant search engine on the internet, they're marketing to literally everyone, except for people who don't have computers, but chances are they will still encounter at some point in their lives. Bing's marketing however, seems to be pointed toward people who are way too overwhelmed by Google. I'm not sure these...

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Millenials

As a member of the Millenial generation, there are a lot of broad generalizations that people make about my group, and thus by extension. I do have a tendency to be more liberal, as there is more I agree with on both social and economic issues. I am the product of baby boomers, though on the later side, 1954 and 1958 respectively. I do use email and IM, but am not much into texting, having only recently acquired a cell phone, which was a hand-me-down when she got an iPhone. I do use Facebook and Twitter, both I find having useful qualities that...

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Toyota Ad Blitz

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Consumer Profile

Your Consumer Profile: Segmentation Factor Specifically: How you would be described? Demographics Age 16 Gender Male Income <$3000 Family Life Cycle Living with birth parents Other? Psychographics Lifestyle Fan of comedy, social media, science fiction, big internet user. Work at KFC and write about school sports Taste in Music Mostly listen to podcasts...

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Product in High Demand

The television has come a long way lately. The high definition TV has been in high demand ever since they came out, and manufacturers just haven't stopped innovating. They've been developing over the years, but Smart TVs are becoming more and more popular as the internet gets more ubiquitous. Services like Netflix and Hulu has made it more and more easier to access content from the internet, which has been the premier way to get content as more and...

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Coke vs. Pepsi, Who's got the better marketing?

Coca-Cola and Pepsi-Cola are two of the biggest businesses in the world, and consequently, two of the biggest marketing entities in the world. They have amassed an empire of beverages that include soft drinks, sports drinks, tea, coffee and juices. But which one is better? In my opinion, Coca Cola does a better job, and here's why. First of all, there's the promotions, we have to look at how they handled their Super Bowl ads. Pepsi aimed for spectacle, which had a commercial with Elton John, Flava Flav and X Factor winner Melanie Amaro,...

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