Mass Marketing vs. Niche Marketing

Mass Marketers

1. Tim Hortons

2. Old Navy

3. McDonald's

4. Chapters

5. Canadian Tire

6. The Bay

7. Coca Cola

8. PetroCanada

9. Toyota

10. Toshiba

Niche Marketing

1. Starbucks

2. Four Loko

3. Gamestop

4. Alienware

5. KFC

6. Long John Silver's

7. The Brick

8. Bath and Body Works

9. ESPN

10. Comic King

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Know your competitors

1. If I decided to make my own business, I would research my competitors by reading any articles I could find on them, business profiles are abundant. I would also buy their product or use their service, in order to get the experience of using it and know what I'm up against. Finally, I'd conduct surveys in order to know the market share.
2. You could look out for competitors by analysing the trends going on in your area.When a cost of a particular good is low, then it's possible people might want to get into business using that good. As well, if something becomes trendy, then people will want to provide those services.

3. Trade fairs are businesses who trade goods and services between each other, with no cash exchanged
4 1. Features
2. Providers
3. Battery Life
4. App Stores
5. Demographics
5. 1. Type of customers
2. Price
3. Advertising

1. Read this article and answer the questions below in a blog post titled ‘Know your competitors’.

a.     If you were going into business for yourself, describe 3 ways you would personally research your competitors.

b.     How could you look out for competitors that are not already in business?

c.      What do you think trade fairs are?

d.     List the top 5 things you think a tech business such as RIM (Blackberry) would need to know about their competitors.

e.     Describe 3 things you can learn about your competitors to make your business better.

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Spread the Net

Spread the net is a net profit organization that sells nets for $10 to children in Africa to protect against malaria, thus if you donate $10, you save a child. Spread the Net is most notable for partnering with the Rick Mercer Report to get schools involved. Basically, if your school raises the most money for Spread the Net in Canada, Rick Mercer will shoot his show at your school. They also have a very strong Twitter and Facebook presence, thus underlining their aim to get youth involved. They haven't done much more advertising and they don't seem to have many events

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Different Types of Competition

                                                                Classification of Competitors- Tv Networks

Market Leader- CTV, Canada's most watched network. As it has all the highest rated American shows as well as its own high rated content. It holds the record for the highest rated telecast in Canadian television, with the Hockey Gold Medal final of the 2010 Olympics

Market Challenger- Global, CBC- Not quite as popular, but, still ranks up there with the popular programs. They probably will not reach the heights of CTV.

Market Follower- CityTv- Smaller, located in markets around the larger cities, and isn't all that widely viewed as much as the other networks are, as well, has a large mix of both Canadian and American programming.

Market Nicher- SPACE, Family, OLN, Slice- Reaching smaller audiences, but have more specialized programming, that keep people watching. 

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Google has been the most dominant search engine for over ten years, but Bing has come rather recently to challenge them, but the thing is, Google just does what they do better. Google isn't really trying to fill a niche, by being the most dominant search engine on the internet, they're marketing to literally everyone, except for people who don't have computers, but chances are they will still encounter at some point in their lives. Bing's marketing however, seems to be pointed toward people who are way too overwhelmed by Google. I'm not sure these people actually exist, I mean, Google does give you a lot of results, but unless you get panic attacks from literally anything, Google should not be that difficult for you. As well, it's fashioned itself into an actual word, and I'm pretty sure Bing isn't going to. Neither of them cost anything, but Google does offer free phone calls through Gmail to anywhere in the US and Canada. Google's users can be extremely loyal, as it will often be the only search engine they use, and they're likely to use Google's other features, like Gmail, Translate, Maps, etc. If Bing actually does get the users they're marketing to, they're probably not going to use it that much, as they're probably not the type of people who use the internet all that often. Google hasn't really promoted the site all that much, they do a lot of viral marketing, though I can't remember one they've done recently. Bing is a bit more interesting, as they're one of three companies to have their logo featured on a WNBA team's jersey, it's prominently featured on the Seattle Storm's jerseys. Finally, Google has a better perceived quality, and real quality, as  I'm always satisfied with their search results, and I love Gmail and their documents. Edge goes to Google.

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Millenials

As a member of the Millenial generation, there are a lot of broad generalizations that people make about my group, and thus by extension. I do have a tendency to be more liberal, as there is more I agree with on both social and economic issues. I am the product of baby boomers, though on the later side, 1954 and 1958 respectively. I do use email and IM, but am not much into texting, having only recently acquired a cell phone, which was a hand-me-down when she got an iPhone. I do use Facebook and Twitter, both I find having useful qualities that outweigh the arguments that they're completely useless. I am a Christian, but I do tend to be skeptical of my religion, as I consider myself Non-Denominational. I find flash mobs and internet memes annoying, and I don't see myself getting into an MMORPG. I have owned an iPod for four years, and I'm a big internet multitasker. I enjoy a lot of culture from other eras, and am perfectly willing to try anything my parents liked. There are things that are true, and some are not

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Toyota Ad Blitz

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Consumer Profile

Your Consumer Profile:

Segmentation Factor	Specifically:	How you would be described?
Demographics	Age	16
	Gender	Male
	Income	<$3000
	Family Life Cycle	Living with birth parents
	Other?
Psychographics	Lifestyle	Fan of comedy, social media, science fiction, big internet user. Work at KFC and write about school sports
	Taste in Music	Mostly listen to podcasts
	Attitude towards health	Try to eat as healthily as possible
	Celeb you most admire	Neil Degrasse Tyson
	Sports/fitness involvement	Play football and shot put
	Extracurricular activities	Interact Club, Boy Scouts
	Other?
Geographics	Urban, Suburban, Rural	Urban in regards to Napanee
Behavioural iPod Touch (you may want to think of a particular product that you use often or is new to you)	Benefits sought	Productivity and entertainment
	Loyalty	Second iPod that I’ve bought
	Usage	Use whenever I have extra time, or when working
	Occasions	Productive time
	User Status	Regular
	Other?

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Product in High Demand

The television has come a long way lately. The high definition TV has been in high demand ever since they came out, and manufacturers just haven't stopped innovating. They've been developing over the years, but Smart TVs are becoming more and more popular as the internet gets more ubiquitous. Services like Netflix and Hulu has made it more and more easier to access content from the internet, which has been the premier way to get content as more and more people abandon their cable or satellite subscriptions. Whenever you see a commercial for a Smart Tv, they always look slick and interesting, and I figure that's why may be more popular.

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Coke vs. Pepsi, Who's got the better marketing?

Coca-Cola and Pepsi-Cola are two of the biggest businesses in the world, and consequently, two of the biggest marketing entities in the world. They have amassed an empire of beverages that include soft drinks, sports drinks, tea, coffee and juices. But which one is better? In my opinion, Coca Cola does a better job, and here's why.

First of all, there's the promotions, we have to look at how they handled their Super Bowl ads. Pepsi aimed for spectacle, which had a commercial with Elton John, Flava Flav and X Factor winner Melanie Amaro, when I watched the ad, I was let wondering who this person going against Elton John was, and I'm assuming many other people were, as it had usual ratings of 12.4 million people. Now that's a good rating, but it's not quite American Idol level, and I don't believe it reached the cultural landscape like American Idol has. As well, the commercial was just kind of hokey, and they tried too hard. Coca Cola on the other hand, played it safe, and went with their iconic polar bears. They weren't my favourite ads, but I did enjoy it, and it was effective. Then there's what they're doing with social media, Pepsi isn't doing anything special, but Coca Cola has a Twitter account for their inventor, John Pemberton, who died in 1888. These types of things are why Twitter exists, and I enjoy the tweets. As well, the rewards program is very extensive. Next, there's the price. Coca Cola's products are lower than Pepsi's by 25 to 50 cents, at least online. Lastly, Coca Cola's products are available in 191 countries while Pepsi is only in 80. The fact that Coca Cola is that extensive shows that Coca Cola is such a recognizable brand

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