Wednesday, February 29, 2012

Mass Marketing vs. Niche Marketing

11:09 AM    2 comments

Mass Marketers

1. Tim Hortons
2. Old Navy
3. McDonald's
4. Chapters
5. Canadian Tire
6. The Bay
7. Coca Cola
8. PetroCanada
9. Toyota
10. Toshiba
Niche Marketing
1. Starbucks
2. Four Loko
3. Gamestop
4. Alienware
5. KFC
6. Long John Silver's
7. The Brick
8. Bath and Body Works
9. ESPN
10. Comic King

2 comments:

  1. NDSSBizMarch 22, 2012 at 9:56 AM

    Exactly right! So much so, I had to look up Four Loko - obviously never marketed to me!!

    ReplyDelete
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