Your Consumer Profile:
| Segmentation Factor | Specifically: | How you would be described? |
| Demographics | Age | 16 |
| Gender | Male | |
| Income | <$3000 | |
| Family Life Cycle | Living with birth parents | |
| Other? | | |
| Psychographics | Lifestyle | Fan of comedy, social media, science fiction, big internet user. Work at KFC and write about school sports |
| Taste in Music | Mostly listen to podcasts | |
| Attitude towards health | Try to eat as healthily as possible | |
| Celeb you most admire | Neil Degrasse Tyson | |
| Sports/fitness involvement | Play football and shot put | |
| Extracurricular activities | Interact Club, Boy Scouts | |
| Other? | | |
| Geographics | Urban, Suburban, Rural | Urban in regards to Napanee |
| Behavioural iPod Touch (you may want to think of a particular product that you use often or is new to you) | Benefits sought | Productivity and entertainment |
| Loyalty | Second iPod that I’ve bought | |
| Usage | Use whenever I have extra time, or when working | |
| Occasions | Productive time | |
| User Status | Regular | |
| Other? | |
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