McDonald's is the largest fast food restaurant in the world, serving 68 million customers daily in 119 countries around the world, they also have a lot in the way of digital communications. McDonald's is a heavy user of regular online advertising, such as banner ads, pop-ups and search ads. In March 2008, McDonald's used over 295 million ads on the internet. McDonald's is also big on Mobile Communications, making its website mobile friendly and an easy to use app that features a restaurant locator. McDonald's also has a presence on Facebook, Twitter, Youtube and others for many countries. McDonalds has used Consumer Generated content before, in 2011, they offered a trip to Germany to a person who can the best video related to the McRib. It was to Germany because that's the only location where McDonald's serves the McRib year round. This year, McDonald's experimented in Viral Marketing, when they planted some seeds in the shape of the golden arches on a side of a road in California. It's illegal to remove because it's made out of the state flower.
Monday, May 28, 2012
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