Hi-Tec Case Study

1. A unique selling proposition is a feature on a product not offered by competitors that gives it an edge in the marketplace. 2.  Hi-Tec's values are proud, honest, fun and hungry, as they want to deliver more than the competition, deliver on their promises, work creatively to provide solutions and a constant desire to improve products. They want to combine these values to put together a unique product and they want to do it differently than their competition. 3. For the junior market, they make the footwear durable with prices to attract...

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Digital Communications Trends

McDonald's is the largest fast food restaurant in the world, serving 68 million customers daily in 119 countries around the world, they also have a lot in the way of digital communications. McDonald's is a heavy user of regular online advertising, such as banner ads, pop-ups and search ads. In March 2008, McDonald's used over 295 million ads on the internet. McDonald's is also big on Mobile Communications, making its website mobile friendly and an easy to use app that features a restaurant locator. McDonald's also has a presence on Facebook, Twitter,...

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7 Main Types of Promotion

1.  Personal Selling Avon is a company that has members of the public going door to door, selling merchandise. Upon each sale, the representative gets a commission. An advantage is the added personality, since the neighbourhood Avon seller is most likely a friend, and since they are not actually affiliated with the company, they will give you their honest opinion on how the products treat you. A disadvantage is the difficulty in finding new...

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The Price is Not Right

Curry's Art Store Limited Curry's is a chain of nine art supply stores based out of Toronto. They were ordered to pay $60,000 fines for their deceptive pricing practices. They advertised a Manufacturer's Suggested Retail Price and a "Curry's" prices, but it was shown that they had never sold it at the Manufacturer's price, thus they were duping consumers into believing that they had saved money, when they never could have paid a higher price for the item at that store. Under the act, stores must sell a reasonable quantity of an item at its regular...

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Example of Online Advertising

The Million Dollar Homepage was an idea created in 2005 by Alex Tew in order to raise money for his college tuition. He made $1,000,000 by selling 1,000,000 pixels of advertising on his website in less than five months. He sold every single pixel and spawned many imitators, like millionpennyhomepage.com, the pixelwars.com and milliondollargolfpage.com. This is an example of banner ads, as well as viral marketing, as there was a lot of word of...

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Extension Strategies

1. Improving the quality of the product Cottonelle not only improved the softness and satisfaction of the product, they also changed the entire brand image, creating an image of extreme elegance. 2. Converting non-users Ford  has featured ads in which they let a person use a Ford vehicle for a week for free to see if they would like to use it. 3. New Flavours and Scents While Kit Kat has released flavours like Chunky, Peanut Butter and...

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Product Life Cycles

Fad Tamagotchi is the one of the original virtual pet games. Created in Japan in 1996, they were wildly popular in North America from 1997-1999. Tamagotchis are still around, but have not been as popular since then. I think they were popular, because a lot of children can't have pets, so this was something they could have to make them feel like they were taking care of something. Also, as a video game, children might have liked the challenge of...

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Luxury Brands- Ferrari

Ferrari is an Italian sports car company founded in 1929 by Enzo Ferrari. The company sells cars for street and consumer use, as well as Formula One racing, and others. The price ranges from $150,000-$350,000. They sell their products at specific dealers, as well as online. The target market is older adults, who are now able to afford a car such as this, and have been imagining exactly what they want. Many celebrities own a Ferrai, such as Kim...

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Product Planning

Product Mix: Product Line Product Item Product Depth: Compliments Health Thermometers Allergy Scissors Vitamin Planners Acetominaphin Food: Bakery Baking Supplies Beverages Dairy International Lunch Meals Meats Seafood Snacks Home and Garden Air Fresheners Laundry Detergents Garbage Bags Paper Towels Bleach Facial Care Baby Food Pet F...

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Google Strengths Has the designation of being the most popular search engine in the world Most search results Wide variety of features Satisfied employees Smart People Free Products Lots of money Established in the lexicon Available worldwide Weaknesses Controversies over privacy issues Perceptions of a monopoly Opportunities Have the means to create any service they want More software for the Android Threats Pressure from China SOPA, PIPA and ACTA Bing is trying to be bet...

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Mass Marketing vs. Niche Marketing

Mass Marketers 1. Tim Hortons 2. Old Navy 3. McDonald's 4. Chapters 5. Canadian Tire 6. The Bay 7. Coca Cola 8. PetroCanada 9. Toyota 10. Toshiba Niche Marketing 1. Starbucks 2. Four Loko 3. Gamestop 4. Alienware 5. KFC 6. Long John Silver's 7. The Brick 8. Bath and Body Works 9. ESPN 10. Comic K...

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Know your competitors

1. If I decided to make my own business, I would research my competitors by reading any articles I could find on them, business profiles are abundant. I would also buy their product or use their service, in order to get the experience of using it and know what I'm up against. Finally, I'd conduct surveys in order to know the market share. 2. You could look out for competitors by analysing the trends going on in your area.When a cost of a particular good is low, then it's possible people might want to get into business using that good. As well,...

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Spread the Net

Spread the net is a net profit organization that sells nets for $10 to children in Africa to protect against malaria, thus if you donate $10, you save a child. Spread the Net is most notable for partnering with the Rick Mercer Report to get schools involved. Basically, if your school raises the most money for Spread the Net in Canada, Rick Mercer will shoot his show at your school. They also have a very strong Twitter and Facebook presence, thus...

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Different Types of Competition

                                                                Classification of Competitors- Tv Networks Market Leader- CTV, Canada's most watched network. As it has all the highest rated American shows as well as its own high rated content. It holds the record for the highest rated telecast in Canadian television, with the Hockey Gold Medal final of the 2010 Olympics Market Challenger-...

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Google has been the most dominant search engine for over ten years, but Bing has come rather recently to challenge them, but the thing is, Google just does what they do better. Google isn't really trying to fill a niche, by being the most dominant search engine on the internet, they're marketing to literally everyone, except for people who don't have computers, but chances are they will still encounter at some point in their lives. Bing's marketing however, seems to be pointed toward people who are way too overwhelmed by Google. I'm not sure these...

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Millenials

As a member of the Millenial generation, there are a lot of broad generalizations that people make about my group, and thus by extension. I do have a tendency to be more liberal, as there is more I agree with on both social and economic issues. I am the product of baby boomers, though on the later side, 1954 and 1958 respectively. I do use email and IM, but am not much into texting, having only recently acquired a cell phone, which was a hand-me-down when she got an iPhone. I do use Facebook and Twitter, both I find having useful qualities that...

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Toyota Ad Blitz

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Consumer Profile

Your Consumer Profile: Segmentation Factor Specifically: How you would be described? Demographics Age 16 Gender Male Income <$3000 Family Life Cycle Living with birth parents Other? Psychographics Lifestyle Fan of comedy, social media, science fiction, big internet user. Work at KFC and write about school sports Taste in Music Mostly listen to podcasts...

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Product in High Demand

The television has come a long way lately. The high definition TV has been in high demand ever since they came out, and manufacturers just haven't stopped innovating. They've been developing over the years, but Smart TVs are becoming more and more popular as the internet gets more ubiquitous. Services like Netflix and Hulu has made it more and more easier to access content from the internet, which has been the premier way to get content as more and...

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Coke vs. Pepsi, Who's got the better marketing?

Coca-Cola and Pepsi-Cola are two of the biggest businesses in the world, and consequently, two of the biggest marketing entities in the world. They have amassed an empire of beverages that include soft drinks, sports drinks, tea, coffee and juices. But which one is better? In my opinion, Coca Cola does a better job, and here's why. First of all, there's the promotions, we have to look at how they handled their Super Bowl ads. Pepsi aimed for spectacle, which had a commercial with Elton John, Flava Flav and X Factor winner Melanie Amaro,...

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